Sennheiser is improving on the immersive experience of Magic Leap’s augmented reality glasses by offering its own Ambeo AR One headphones. In addition to the headphones, the company has rolled out a new Ambeo Augmented Audio Lab app, which allows developers to create AR audio experiences.
Magic Leap has unveiled its AR headset, as well as content from several partnerships with developers, including game developers Weta Workshop and Wingnut AR. Meanwhile, medical imaging company Brainlab and furniture retailer Wayfair demonstrated business applications for the Magic Leap.
Headphone and audio company Sennheiser is teaming up with Magic Leap to develop AR accessories. Sennheiser will work through the “Works with Magic Leap” certification program to develop tools that work with the company’s headset.
Samsung worked with London-based advertising agency BBH on an augmented reality experience based on “Family Guy” by allowing users to explore the popular cartoon’s kitchen. The event featured Samsung SmartThings-compatible appliances with which users could interact.
Apple has acquired tech company Akonia Holographics, which specializes in lenses for augmented reality glasses. Experts believe the move could indicate that Apple plans to develop a wearable AR device.
Zara will debut augmented-reality displays in its stores that will let shoppers hold up their smartphones to sensors to see what outfits look like on models. The technology, which the Spain-based fashion retailer plans to start implementing next month, will also allow shoppers to purchase the looks they like.
Magic Leap is providing a preview of its SDK and creator portal to enable developers to work on the spatial computing needed to create content for augmented reality. The company has raised about $2.3 billion in the development of its augmented reality glasses.
UK startup Blue Vision Labs has developed technology that allows groups of people to commonly experience augmented reality, attracting the attention of Google Ventures, which led a $14.5 million funding round. The development allows multiple smartphone users to participate in a single AR environment.
Object Theory, a Microsoft Mixed Reality Partner, is working with companies to integrate mixed-reality solutions for a variety of enterprise uses. The company is combining HoloLens and Windows products to to move 3D content off a monitor and make it easier to visualize.
Toshiba has developed an augmented reality device running Windows 10 for use by enterprise customers. The headset has been optimized for use in factories, allowing users to do everything from viewing PDFs to livestreaming.