Sennheiser launches AR headphones

Sennheiser is improving on the immersive experience of Magic Leap’s augmented reality glasses by offering its own Ambeo AR One headphones. In addition to the headphones, the company has rolled out a new Ambeo Augmented Audio Lab app, which allows developers to create AR audio experiences.

Magic Leap shows off AR headset and content

Magic Leap has unveiled its AR headset, as well as content from several partnerships with developers, including game developers Weta Workshop and Wingnut AR. Meanwhile, medical imaging company Brainlab and furniture retailer Wayfair demonstrated business applications for the Magic Leap.

Zara stores to give life to fashions with AR displays

Zara will debut augmented-reality displays in its stores that will let shoppers hold up their smartphones to sensors to see what outfits look like on models. The technology, which the Spain-based fashion retailer plans to start implementing next month, will also allow shoppers to purchase the looks they like.

Google Ventures backs multiperson AR tech

UK startup Blue Vision Labs has developed technology that allows groups of people to commonly experience augmented reality, attracting the attention of Google Ventures, which led a $14.5 million funding round. The development allows multiple smartphone users to participate in a single AR environment.

Object Theory uses HoloLens, Windows to provide businesses with AR

Object Theory, a Microsoft Mixed Reality Partner, is working with companies to integrate mixed-reality solutions for a variety of enterprise uses. The company is combining HoloLens and Windows products to to move 3D content off a monitor and make it easier to visualize.